View this site in French

Français

At VCG we make a real difference to our clients' lives by delivering tangible benefits that have a measurable impact on their bottom line. We are proud of our track record and are happy to share a few examples with you...
<

Cheestrings

The Challenge

Achieve consistency of iconic brand purple across print supply base.

Our Approach

Took control of key colour data & reprographic production into supply-neutral environment. Developed master colour standard and proofs, and created profiled files for each printer/substrate. Managed & supported printers throughout process.

Measuring Success

For the first time colour is now consistent across supply base and pack types.

PepsiCo

The Challenge

Comprehensive colour management programme for Pepsi brands over GB & IE markets, reporting directly into PepsiCo HQ in US.

Our Approach

Managed new, collaborative approach between brand team, design agency and printer. Harmonised artwork across the range, and produced new library of colour standards & LAB data. Visited 100% of print supply base on behalf of Pepsi, facilitating technical upgrades where necessary.

Measuring Success

We considerably improved colour consistency across the range. Our work has resulted in global adoption of more standards sets by us than by any other market outside the US. As the only agency within global programme to hit targets, we have been asked to take on further regional management.

fresh&easy/Tesco UK

The Challenge

To create new own-label range of nutritious products targeted at kids.

Our Approach

Developed concept and complete new brand identity. Packaging design and artwork for over 80 SKUs across multiple product categories and formats. Range of supporting in-store communications.

Measuring Success

The launch of Goodness in the US was so successful that it became the first brand Tesco brought into the UK from its international businesses. Within the first 3 months of launch over £9m of sales had been achieved.

Britvic

The Challenge

Significantly reduce the number of client amendment loops.

Our Approach

By analysing data recorded on our MIS we determined amendment trends and employed a combination of workflow tools and process changes to eliminate unnecessary amendments.

Measuring Success

Within 6 months the average amendment cycle was reduced by over 65%, improving lead times significantly and reducing annual costs by over £100,000.

Tesco

The Challenge

Reduce design file costs and improve speed to market.

Our Approach

Established clear Brand Guidelines and dedicated Brand Champions, utilised Workflow Control and Brand Management tools enabling artwork creation across ranges from a single design concept file.

Measuring Success

Established greater Brand consistency, reduced Design File costs, reduced artwork errors and improved speed to market.

Unilever

The Challenge

Reduce the number of colours across the range without compromising the design integrity.

Our Approach

Employing a combination of our Colour Management expertise and Fixed Colour Palette methodology we significantly reduced the number of colours required to print this high profile range.

Measuring Success

Range colours were reduced from 19 to 5 resulting in reduced repro and plate costs. The colour production provided greater flexibility in print whilst significantly reducing print costs.

Britvic

The Challenge

Achieve colour consistency across 35 pack types, 4 substrates, 5 printers and 3 print processes using different ink combinations.

Our Approach

Our Colour Management experts provided a coordinated approach, engaging with printers, promoted a unique solution, overseeing colour trends and approving press colour standards at each site.

Measuring Success

We faithfully reproduced the design concept without 'dumbing down' expectations, retained strong pack imagery, achieved total consistency of brand colours across all pack types, with results importantly, exceeding client expectations.

fresh&easy/Tesco UK

The Challenge

Support a new venture in Los Angeles and help launch 2,000 new lines from a standing start within 10 months.

Our Approach

Relocated an experienced implementation team to LA, established a full Pack Copy Management process, set up a full working studio providing artwork, repro, brand and colour management within 2 months.

Measuring Success

Successfully launched 2,000 new designs on time and established a full Colour Standards Library and Asset Library.

Since the launch we have also implemented a full design capability on-site in LA to support the client.

Britvic

The Challenge

A full technical specification review to reduce secondary packaging costs.

Our Approach

Our packaging specialists reviewed the shrink film structure and through our understanding of the shrink film tolerances proposed a reduction in film thickness from 65um to 60um.

Measuring Success

With minor initial investment Britvic realised savings in excess of £250,000.

Britvic

The Challenge

Reduce number of colours required and reduce costs on flexible substrate print whilst maintaining - or improving - quality.

Our Approach

Applying our revolutionary new Q-Flex technology to the flexographic printing process, we were able to reduce the number of colours on initial set of designs from 16 to just 5 (CMYK + white). We were also able to improve on tonal detail, range and contrast and colour density.

Measuring Success

By allowing Britvic to move from gravure to flexo print by using Q-Flex, they will achieve an estimated annual saving of over 50% vs previous cylinder costs, as well as halving speed to market times.

>